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Preview: Bristol

For Immediate Release: March 11, 2008

Phantom EFX Back as Primary Sponsor on the JRR No. 4 Chevy Driven by Robert Richardson Jr.
Jay Robinson Racing New Sponsor, Phantom EFX, Comes Back for More at the Famed Bristol Motor Speedway

MONROE, NC - (March 11, 2008) – Phantom EFX Inc., the No. 1 publisher of PC card and casino games, and Jay Robinson Racing announce the addition of the NASCAR Nationwide Series Sharpie 300 race at the famed Bristol Motor Speedway to overall sponsorship agreement.  The partnership started with the unveiling of the No. 4 Phantom EFX Chevy in Atlanta and will also include some associate exposure on the No. 4 later in the year. 

“I was excited to hear that Phantom EFX was going to back as the primary sponsor on the No. 4 Chevy in Bristol,” said driver of the No. 4 Phantom EFX Chevy Robert Richardson Jr. “I look forward to going back Bristol for my second race ever on the track in the Nationwide Series and I hope to make a good run for my sponsor Phantom EFX.”

Phantom EFX is the No. 1 publisher of card, slots and other casino games for PC and Mac.  Their flagship Reel Deal brand series is the best-selling PC casino and slots games in the country and the players can compete against real people all across the world in the Phantom EFX virtual casino community, with no real money ever exchanged.  With an active community of thousands of sports, card and casino game fanatics, the Phantom EFX titles offer realistic table and slots games and even a live-feed sports book with stats and scores fed real time from the Las Vegas casinos.

The NASCAR Nationwide Series Sharpie 300 at Bristol Motor Speedway will be the second race Phantom EFX has participated as a sponsor in NASCAR.  “We have been looking to get into the sport and joining up with the JRR Team for some time now.  The No. 4 Phantom EFX Chevy looked sharp out on the track in Atlanta and we got some great coverage over the race weekend,” said Jim Thompson, President of Phantom EFX. “Phantom EFX is proud to be a part of NASCAR, excited to be back with JRR in Bristol and happy to continue the introduction of our products to all the loyal fans across the country.  We know the race fans will really enjoy our virtual, live-feed sports book game and we plan to add NASCAR races so you can virtually bet on actual drivers and real time races with virtual money starting in March of 2008.” Fans can purchase all the games for just $20 at major retailers and at

Richardson Jr. Sits in 26th place in the driver standings after Atlanta and has two Top 25 finishes for the JRR Team so far in 2008. The Team is ready for him to be back out there in the No. 4 Phantom EFX Chevy and fighting for a good finish.  The NASCAR Nationwide Series race in Bristol is the fifth race of the season and Robert is looking forward to bouncing back from Atlanta. 

“It will be nice to get back in the No. 4 Phantom EFX Chevy and on the track in Bristol.  We fell victim to some of the tire issues in Atlanta and I felt badly for our sponsor,” said Richardson.  “I hope to  

make another competitive run like we did in Vegas and California.  I really enjoy playing their Reel Deal games and want to make their experience in Bristol an enjoyable one as well.”

"We need to get back the effort and most of all the finishes we had on the No. 4 Chevy previous to the Atlanta race,” said team owner Jay Robinson. “The No. 4 Chevy started the season very strong and we are going to have the No. 4 Phantom EFX Chevy back on track in Bristol.  I am happy to have them back on board and looking forward to bigger and better things for the No. 4 Phantom EFX Chevy in Sharpie 300.”

ABC TV coverage of the NASCAR Nationwide Series Sharpie 300 at Bristol Motor Speedway begins on Saturday, March 15th at 2pm. Practice sessions will be on Friday, March 14th 1:40-3:15pm/et & 4:45-5:45pm/et EST and Speed TV will have live coverage of the 1:30pm session. Qualifying is at 9:40am/et, Saturday, March 15th and will also be covered on the Speed Network at noon on Saturday.

About Phantom EFX:

Founded in 1998, Cedar Falls, IA-based Phantom EFX, Inc. is a leading developer and publisher of interactive entertainment titles for PC and Mac.  The privately owned company’s flagship product is the popular, award-winning Reel Deal line of casino and card games – the best selling casino games on the market.  Phantom EFX features top-notch game development, a highly effective in-house production team and an unparalleled worldwide distribution system. For more information about Phantom EFX and its products, visit the company’s Web site at

Released by: Jay Robinson Racing PR

Media Contact for Phantom EFX:

Lindsey Groepper, BLASTmedia

(317) 806-1900 x. 114


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