Nationwide Series Logo

Preview: Checkers®/Rally's®; Utilizes NASCAR Relationship to Promote New Late Night Initiative

Double drive-thru chain promotes new extended hours by premiering the No. 28 Checkers “late night” car at the NASCAR® Busch Series race in Daytona

DAYTONA BEACH, FL – July 2, 2007 – Checkers®/Rally’s®, the Official Burger and Drive-Thru Restaurant of NASCAR®, has extended its hours to midnight or later at most restaurant locations nationwide.  To promote its new extended hours initiative, the double drive-thru chain is premiering the new No. 28 Checkers “late night” car at the July 6th NASCAR® Busch Series race at Daytona International Speedway.  

On Friday, July 6th, the No. 28 Checkers “late night” car, owned by Jay Robinson Racing, will be steered by driver Robert Richardson Jr. for its inaugural run.  The Daytona event will be the first of four Busch Series races where the No. 28 Checkers late night car, which adorns an eye-catching black and florescent green paint scheme, will run.  The other three upcoming races are: St. Louis (7/21); Bristol (8/24); and Memphis (10/27). 

“We’re excited to roll out our new ‘late night’ paint scheme at a track as high-profile as Daytona,” said Jason Wonderly, Sports Marketing Manager at Checkers Drive-In Restaurants, Inc.  “This is a powerful way to convey our new midnight or later message to NASCAR fans.”

Richardson noted, “The paint scheme on this car is really striking and will be hard to miss.  I’m looking forward to a great race followed by a late night trip to Checkers/Rally’s for their NASCAR Triple Combo.” 

To support its late night NASCAR debut, the Company will bring a show car to its Daytona Beach Checkers locations leading up to the race weekend.  The Checkers car will be at the following locations:

  • Monday, July 2: Checkers, 1174 Beville Rd., Daytona Beach

  • Tuesday, July 3: Checkers, 898 Nova Rd., Daytona Beach

  • Wednesday and Thursday, July 4-5:  Checkers, 575 W. International Speedway Blvd., Daytona Beach

  • Friday and Saturday, July 6-7:  Checkers, 2210 International Speedway Blvd., Daytona Beach

To locate a Checkers or Rally’s restaurant, or to learn more about the Company’s involvement in NASCAR, visit www.checkers.com

*Restaurant hours vary by location.

About Checkers Drive-In Restaurants, Inc.
Checkers Drive-In Restaurants, Inc. (www.checkers.com) is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and franchises quick-service Checkers® and Rally’s® double drive-thru restaurants.  In recent years, Checkers/Rally’s has been awarded several of the industry’s most coveted recognitions: Best Drive-Thru in America in the QSR Drive-Thru Study for Rally’s; Nation’s Restaurant News Hot! Again Award for Checkers’ sizzling business performance; and the American Business AwardSM for the Best Executive in America.  Checkers/Rally’s is the Official Burger and Drive-Thru Restaurant of NASCAR®.

< back to archive >