R3 Motorsports Ready for New Season with Restructered Leadership Roles

Team is also seeking marketing partners to fill out the 2010 season 

CHINA GROVE, NC  (January 11, 2010) – With a new season comes new roles for R3 Motorsports management as they ready for their 2010 NASCAR Nationwide Series campaign.

Robert Richardson, Sr., sole owner of R3 Motorsports, has named Steve Plattenberger as the team’s Shop Foreman to oversee the team’s day-to-day operations. John Quinn will crew chief the No. 23 Chevrolet driven by Robert Richardson, Jr. Both were with the team at the conclusion of the 2009 season.

Richardson, Sr. has two more veterans of motorsports lending their support in the corporate offices. LouAnn Santerre has been named the team’s Office Manager and Tim Packman was recently brought on as the Director of Communications and Marketing for R3 Motorsports.

“After trying to do this several different ways in the past, I feel we have a strong group of people to lead us into the 2010 season,” Richardson, Sr. said. “Plattenberger and Quinn have been working to get us ready for Daytona, and the rest of the season. The cars for Daytona are done and the California and Las Vegas are ready to get decaled.

“Right now, we have Robert Jr. in for 18 of the 35 Nationwide Series races. Mahindra Tractors is coming back for Daytona and some other races. We’ve been talking to other drivers about filling out the rest of the season with some deals they have going on, too. We do have the capabilities of going to two teams, as long as the situation is right.

“Plattenberger has the shop running full tilt right now and we have the cars we need to be competitive. Like most teams, we just need to secure the right partnerships to be even more successful. Once we get on the track this year, I’m very confident we will prove our worth in no time.”

Plattenberger, 51, is a native of Waxhaw, N.C. with 25 years of involvement in racing. He’s worked at Jasper and Hendrick Motorsports and helped Jeff Fuller to NASCAR Nationwide Series Rookie of the Year honors in 1995. Plattenberger has also been a crew chief for Robert Pressley and then Stacy Compton at ST Motorsports in Nationwide Series racing. He also crew chiefed John Andretti at ppc Racing during his 2007 Nationwide Series campaign.

Quinn, 42, is a native of W. Springfield, Mass. who comes from successful endeavors on pit boxes for Roush Racing. In 2005, Quinn led Ricky Craven to a NASCAR Sprint Cup Series victory at Martinsville Speedway in the No. 99 car. The next year, he led Erik Darnell to Rookie of the Year Honors and a victory in 2007 during his NASCAR Camping World Truck Series endeavors. He was most recently with Circle Bar Racing.

Santerre is the sister of four-time Camping World East Series champion Andy Santerre and been involved in the racing field her entire life. The native of Cherryfield, Maine has worked in Public Relations, accounting and travel for several teams since 1996 on the NASCAR level. She’s also a licensed realtor.

Packman, 45, a native of Buffalo, N.Y., has been involved in NASCAR working for, Dale Earnhardt, Inc., MRN Radio and most recently with Richard Childress Racing. He brings more than a decade of public relations, media and marketing experience to the team; along with a lifetime of involvement in motorsports as a writer, announcer and author.

Richardson, Jr., 27, has made 46 Nationwide Series starts since 2007 driving on a part-time basis each year. His best finishes have come at tracks like Daytona International Speedway and Talladega Superspeedway where he has six top-20 finishes, combined.

“This team is the best it’s ever been going into a season,” said Richardson, Jr., who made his NASCAR Sprint Cup Series debut at Talladega last year finishing a respectable 18th. “In addition to John Quinn, we also have Jeff Kirkendall helping our engineering efforts. The same guys that ended 2009 with us have come back for the 2010 season and that makes you feel pretty good as a driver.

“I’m looking forward to Daytona and some other things we have on the table this year. It means a lot to have everyone working together towards a common goal of being successful.”

For more information and marketing opportunities with R3 Motorsports, please check out or, contact Tim Packman via  to see how you can affordably market your company via motorsports.



For more information on Robert Richardson Jr., please visit our news archive.