Team to carry logo of Texas Scottish Rite Hospital for Children on car to raise awareness
DAYTONA BEACH, Fla. (February 9, 2010) – After months of preparation, perspiration and planning, the NASCAR Nationwide Series begins this Saturday at Daytona International Speedway. Robert Richardson, Jr. and the No. 23 Mahindra Tractors USA Chevrolet team are looking to capitalize on their hard work in the off-season with a good showing in the season opener.
With no primary sponsorship in place after Daytona, they know a great result on the track could attract the needed marketing partners to make for a more successful season. But, that still didn’t stop them from donating some lower quarter panel space on the car to raise awareness for a good cause.
Past Facts at Daytona: Richardson, Jr., from McKinney, Texas, will be making his 47th career NNS start this Saturday. In six previous starts on the 2.5-mile oval of Daytona, he’s completed 653 of 669 laps (97.6 percent) and led one circuit. His best NNS start here is 26th (twice) and best finish of 26th (twice) through the past three seasons.
Car Facts: The team will use chassis No. 38, which was purchased from Dale Earnhardt, Inc. last year and raced under the Chance 2 Motorsports banner in the past.
Did you know: In addition to playing quarterback for his high school football team, Richardson also played one year for Southern Methodist University. He traded the gridiron for asphalt when he started racing. He achieved his degree in Studio Art with a minor in photography from SMU. So, if you see him taking pictures on the grid, it’s okay – he has a degree.
Talk about the start of another season: “You know, when it gets towards the end of the season, you can’t wait for it to end. Then, right after the holidays, you get ready to go back to racing again. I spent a good amount of time at the shop this past season and the attitude of the guys on the team is great. We’ve all been working towards the same common goals – to improve on what we did last year and earn better finishes this year.”
Any thoughts about Danica Patrick making her NNS debut with you in Daytona: “She did pretty well in the ARCA race last weekend. I wasn’t surprised they went with the decision to start her this Saturday. It will be interesting to see what she does in the race and I hope she has a good one. If it helps bring more awareness to our Nationwide Series, I’m all for it.”
Talk about why the Texas Scottish Rite Hospital for Children is on your No. 23 Chevrolet: “Last week, I got the chance to visit with some of the patients there and it was just incredible to see the spirit those kids have with what’s going on in their lives. The hospital deals with children who have orthopedic problems such as scoliosis, clubfoot, hand and hip disorders and limb-length differences.
“The families of these children aren’t charged for any of the services because the donations from individuals and corporations keep the hospital going and cover the costs. I thought the least we could do, as a race team, was to bring some awareness to what they do by carrying them on our car. I just hope we have a good showing for them and make them proud to be on our Mahindra Tractors USA car.”
Formed in 1921, Scottish Rite Children’s Hospital has treated more than 190,000 children since its inception.
Goals for the race on Saturday: “To see how our car drafts and know where it responds best on the track. I want to have a good showing, work with my fellow drivers and bring it across the finish line in one piece. When we were here in July, I was running near the top 15 and got caught up in a last-lap wreck. That isn’t how I want to finish the race this weekend.”
Doing the Double in Daytona: In addition to racing for his own team, Richardson will also partake in the Daytona 500 with Front Row Motorsports in the No. 38 Mahindra Tractors USA car. With a guaranteed starting spot, Richardson will be making his first Daytona 500 start.
SponsorEdge.com also on car for Daytona: In addition to the Texas Scottish Rite Hospital for Children, the No. 23 Mahindra Tractor USA Chevrolet will carry SponsorEdge.com on the car. The newly launched site links up corporate sponsors with race teams and drivers on all levels of racing. R3 Motorsports is the featured team for the month of February.
Sponsorship Inquiries: R3 Motorsports is still seeking primary partnerships to fill out their 2010 NASCAR Nationwide Series season. Offering an affordable option to become involved in motorsports, R3 offers customized packages for single or multiple-race partnerships. For more information, please see contact via www.R3Motorsports.org to get involved.
For more information on Robert Richardson Jr., please visit our news archive.