R3 Motorsports donates decklid space to Texas charity for Richardson’s home-state race

Simmons Prepared Foods, Inc. wins Limbs for Life Foundation auction item to be on No. 23 Chevrolet

CHINA GROVE, N.C. (April 13, 2010) – The owner of R3 Motorsports, Robert Richardson, Sr., and driver, Robert Richardson, Jr., donated the decklid area of their No. 23 Chevrolet to a local charity for the NASCAR Nationwide Series race this Saturday at Texas Motor Speedway.

The natives of McKinney, Texas, which is about 45 minutes north of the speedway, wanted to help out a charity in their area. Through an association with the award-winning firm of Levenson & Brinker Public Relations, the charity of Limbs for Life Foundation ( received the donation of the decklid space on the car to auction off during a recent fundraiser.

Limbs for Life Foundation is a non-profit organization that provides prosthetic care and raises awareness of the challenges amputees face. The auction was held early this year in the Dallas area.  

In addition to the decklid space for Limbs for Life, the winning bidder, Simmons Prepared Foods, Inc. received garage passes, a Meet & Greet with both Richardsons, hauler tour, a pre-race photo op with Richardon, Jr. on pit road and an invitation to watch part of the race from the team’s pit box.

Headquartered in Siloam Springs, AR, Simmons Prepared Foods, Inc. is a family-owned integrated processor of custom processed chicken products for America's top restaurant chains, plus store brands for leading club and grocery/mass retailers. For more information about Simmons, check out their website at

Still without primary marketing partners, this isn’t the first time R3 Motorsports has donated marketing space on their car. For the season opener at Daytona International Speedway, Richardson, Jr. carried a Texas Scottish Rite Children’s Hospital logo on his Chevrolet.

Richardson, Jr. resides in Pilot Point, Texas and competed in his first Daytona 500 in February. He will pull double duty at Talladega Superspeedway, driving in both the Sprint Cup and Nationwide Series races the weekend after Texas.

About Limbs for Life: The Limbs for Life Foundation is a global nonprofit organization dedicated to providing fully functional prosthetic care for individuals who cannot otherwise afford it and raising awareness of the challenges facing amputees.

Each year more than 150,000 individuals join a list of over 4 million existing amputees in the US. Disease, trauma accidents, birth defects, car wrecks, and warfare are the primary causes of the loss of a limb. When a person becomes an amputee, they are faced with staggering emotional and financial lifestyle changes. Fortunately, high-tech prosthetic devices that restore a person's basic skills and independence are available. The problem is that many amputees lack the financial resources to obtain adequate prosthetic care.

That's where the Limbs for Life Foundation steps in. Our goal is to provide a financial bridge between low-income amputees and the quality prosthetic care needed to restore their lives. Since the foundation began in 1995, we have helped over 7,700 amputees obtain the prosthetic care that enabled them to move forward with their lives.

Marketing Partnership Information: To become involved with R3 Motorsports and Robert Richardson, Jr., inquiries can be sent to or by calling 704-507-1838

For more information on Robert Richardson Jr., please visit our news archive.