Richardson closing NNS season with return of Tia Rosa Tortillas and Takis on No. 23 Chevrolet

CHINA GROVE, N.C. (November 15, 2011) – Robert Richardson, Jr. and the No. 23 Chevrolet team of R3 Motorsports are closing out the NASCAR Nationwide Series season on a high note at Homestead-Miami Speedway this weekend.

Tia Rosa Tortillas, of the Bimbo Bakeries USA brand, and Takis Fuego, of the Barcel brand, are returning to the hood and quarter panels of the No. 23 Chevrolet for the season-finale on the 1.5-mile oval in South Florida. They were previously on board the car for the Texas Motor Speedway event earlier this month.

Tia Rosa Tortilla ( will adorn the upper quarter and TV panels of the uniquely colorful Chevrolet. Tia Rosa, part of the brands, will also have a marketing partner with Takis, a spicy corn snack, part of the Barcel brands ( of parent company Bimbo, on the hood and decklid.

Richardson and team are looking to give them a good run as the Greg Conner-led team of R3 Motorsports gives it their all to end 2011.

Fast Facts: Richardson will be making his 23rd NNS start this year and 92nd of his career. To date, his best finish of 20th took place at Richmond during the May event. His best start of 23rd occurred at Talladega Superspeedway. During that span, the 29-year old native of McKinney, Texas has completed 3,503 of 4,348 laps contested.

Track Facts: This will be Richardson’s third start at HMS with the other two taking place last year and in 2007. His best finish of 20th took place last year. He’s completed 339 of 400 laps run with a blown engine in 2007 just 139 laps into the race attributing to that factor.

Tune in for the Win: The first NNS practice takes place on Friday from 9 a.m. til 10:50 a.m. ET, then another from 12:30 to 1:50 p.m. That will be on ESPN2. Qualifying takes place at 1 p.m. on Saturday with race action to follow on ESPN2 at 4:30 p.m. for all 200 laps. Radio coverage is on MRN Radio and Sirius XM NASCAR Radio Ch. 90.

Robert Richardson, Jr. Quotes: “This is great the folks from Tia Rosa Tortilla and Takis are coming back on board for the Homestead race. We had a great time with them in Texas and I’m looking to racing with them again this weekend.

“This track is a lot better since they made the improvements a few years ago to the banking. You can really get into the turns a lot harder because the banking is higher. It’s a good track and we’re looking forward to closing out the season on a good note.

“As is a tradition with our team, we stay over on Sunday and I take everyone deep sea fishing as a reward for their hard work. Always a good time for some guys who’ve worked hard all year.”


Tim Packman
Communications Director/ R3 Motorsports
No. 23 Wildlife Conservation Dodge / 704-507-1838


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