R3 Motorsports Welcomes the Return of Tia Rosa Brand at Texas


R3 Motorsports is pleased to announce that Tia Rosa Tortillas is back on board the #23 Chevrolet in NASCAR Nationwide Series race at Texas Motor Speedway this weekend!

Robert Richardson, Jr., a Texas native, will be piloting the #23 Tia Rosa Chevrolet with a new paint scheme, and crew chief, Greg Conner, will be making the calls from the pit box. Richardson, Jr says:

Welcome to "MY HOUSE!", Texas Motor Speedway.  Texas was the place where my racing career got started back in 2002 racing legends cars out here.  I also ran super late models, Camping world trucks, and now the Nascar Nationwide series.  Texas has always been a homecoming event for our family-owned team and myself.  We put in a lot of effort into our cars on a weekly basis, but Texas always seems to be a track that we really emphasize on extra detail to our setups.  Crew Chief Greg Connor has really turned our program around this year and our crew has great chemistry and we all work as a team which in the end leads to a successful race team.  Texas is your typical "cookie-cutter" mile and a half race track. Much like Atlanta, and Charlotte, Texas carries high speeds and multiple grooves to race in.  But It also has unique characteristics to the track that none of the others have.  There are a series of bumps in the middle of turns 1 &2. "The tunnel bump" which is where the tunnel leading to the infield is.  The higher up the track you run, the rougher it gets. So you try to get your car handling well on the bottom in turns 1 & 2. Turns 3 & 4 is a fairly easier corner to get through.  You can run the top, middle, or bottom groove on this end of the race track fairly easily. Coming off of turn 4 you have the "dog leg" on the front stretch. The objective is to keep the steering wheel as straight as possible going through there to try not to scrub off speed to make a clean lap.  But, I wouldn't be able to make laps around Texas Motor Speedway with out the support of my team, my family, and my sponsors for this weekend's event, Tia Rosa Tortillas! You can check out their new products at! Thanks for your support, and God bless!!! Don't forget to check out R3 Motorsports on the internet at  or on facebook!”

Tia Rosa, part of the brands, will be the primary sponsor of the #23 R3 Motorsports Chevrolet on Friday night during the 16th Annual O’Reilly Auto Parts 300 at the Texas Motor Speedway. Tia Rosa’s “Tradition you can Taste” comes from over thirty years of family traditions passed from one generation to another. Started in Mexico in 1971, Tia Rosa first began producing fine Mexican sweet breads and pastries. With the introduction of its first line of quality flour tortillas, Tia Rosa quickly became the #1 flour tortilla brand in Mexico. Now in the U.S. for over ten years, Tia Rosa offers consumers authentic, premium corn and flour tortillas, along with tortilla chips that make every dining experience even better. And with recipes that are as fresh as our tortillas, you’ll see that with Tia Rosa tortillas and a bit of ingenuity, there’s more on the menu than just tacos, quesadillas and wraps. Enjoy!

Along with Tia Rosa, Embassy Suites is partnering with R3 Motorsports as well. Book @ESDFWSouth for a $105 rate with breakfast and happyhour. Use code: NSR

R3 Motorsports is also entered in the NASCAR Sprint Cup Series race with driver, Scott Riggs. Riggs will be piloting the red #23 North Texas Pipe Chevrolet. Visit for more details.


LouAnn Santerre
R3 Motorsports
(704) 857-6223


For more information on Robert Richardson Jr., please visit our news archive.